data analytics

Data Analytics

I love story telling and converting data into business actionable insights. Exploratory data analysis (EDA) will be carried out to explore data and formulate hypotheses during data analysis.

machine learning

Machine Learning

I am keen to learn and apply advanced machine learning (ML) techniques to solve real-world business cases. Predictive modelling can be created by ML to make additional value in the business (e.g. Predict customers' chrun rate, segmentize customers by natural behavior)

data engineering

Data Engineering

Data doesn't come in prefect shapes. Data cleansing and ETL (Extract, Transform, and Load) process need to be done to convert the data into a better format for data analysis afterward.

data visualization

Data Visualization

I am an experienced Tableau creator developing Tableau dashboards so that business users can regularly monitor the most important KPIs in the business. Also, I maintain Tableau server to facilitate users to explore data in a trusted environment.

Portfolio

Here are the collections of my personal works and projects

Hong Kong mall shop directory web scraping

This project aims to collect the shop directory data of major malls in Hong Kong by web scraping method.

RFM Analysis and clustering using e-commerce data

This project is a step-by-step demonstration applying RFM analysis on e-commerce data. After that, K-means has been applied to segmentize the customers using RFM metrics.

Clustering of Hong Kong Districts’ by restaurants mix

This project is to create segmentation of Hong Kong 18 districts by the restaurant mix in the area. A potential restaurant owner may make use of the segmentation to decide which districts they should invest a new restaurant.

Contact me

Send me a message through any of below platforms and I will get back to you shortly.

Rex Lui

Deputy Manager - Data Analytics
Sun Hung Kai Properties Limited